Dr Aaron is a Singaporean, trained in the UK, and received his MSc, PhD whilst qualified as a Chartered Chemist during the late 70’s and early 80″s. He then was recruited for global business following 4 years of lecturing at the Singapore Polytechnic. During his almost 40 years of global business exposure working for 3 multinationals whilst finally founding and running his own business ,he was privileged to have experienced a multitude of positions and responsibilities in business and marketing management. Dr Aaron retired from business in 2007 and has since been working at the Graduate School of Business and Advanced Technology Management of the Assumption University of Thailand in the position of Senior Faculty Member and doubling up as its Director for Universities Collaboration. In his spare time, Dr Aaron has embarked on his 2nd PhD, in Philosophy. Business Ethics is one of his major interests”