Keynote Speakers
Prof. Lichung Jen is the President of National Taipei University of Business and a distinguished authority in marketing, statistics, and economics. He earned his Ph.D. from The Ohio State University and spent 25 years at National Taiwan University, where he served as Department Chair and Director of the Global Branding and Marketing Research Center.
Throughout his academic career, Prof. Jen has received multiple research grants from Taiwan’s National Science Council, published more than 10 books, and supervised over 250 master’s theses and 12 doctoral dissertations.
A globally recognized scholar, he is the only academic in Taiwan to have published in top-tier journals across marketing, statistics, and economics. In 1999, he was nominated for the Best Thesis Award by the Journal of the American Statistical Association. He also serves as Chairman of the Global Chinese Marketing Federation (GCMF) and Board Member of the Asia Marketing Federation (AMF), and was honored as the “Best Professor in Marketing Management” by CMO Asia and the CMO Council (USA).
Beyond academia, Prof. Jen is an experienced consultant and advisor to government agencies and over 30 leading enterprises, including Chunghwa Telecom, IBM, Cathay Bank, Ford Motor, China Petroleum, and Panasonic. His expertise focuses on CRM and big data analytics, demonstrating a strong ability to bridge rigorous research with practical industry applications.
Dr. Yennun Huang is a Distinguished Research Fellow at the Research Center for Information Technology Innovation (CITI) of Academia Sinica and serves as the Executive Director of the Information Security Research Center.
He received his Bachelor’s degree from National Taiwan University and his Ph.D. in Computer Science from the University of Maryland. He began his professional career at AT&T Bell Labs in 1989 and later served as Vice President of the Institute for Information Industry (III) in 2007.
Since joining Academia Sinica in 2011, Dr. Huang has held several key leadership positions, including Director of CITI (appointed in 2017) and Deputy Executive Secretary of the Board of Science and Technology (BOST).
From May 2024 to September 2025, he served as Minister of the Ministry of Digital Affairs (MODA) under the Executive Yuan.
Dr. Huang has published over 160 major journal and conference papers and holds more than 20 U.S. patents. He was elected an IEEE Fellow in 2012 in recognition of his contributions to fault-tolerance and software rejuvenation technologies.
Artificial intelligence is rapidly reshaping higher education, yet its true potential lies not in automation, but in transforming how adults learn across the lifespan. This keynote explores how AI can move learning beyond static content delivery towards continuous, personalised, and data informed learning journeys, drawing on the development of the iSmartGuide ecosystem at Singapore University of Social Sciences.
Designed for working professionals and diverse learner populations, iSmartGuide integrates generative AI, learning analytics, and human centred pedagogy into a unified learning environment. It enables learners to engage in structured dialogue with AI tutors, receive adaptive feedback, and access curated knowledge across disciplines, while supporting educators with real time insights for timely and targeted intervention.
The keynote will highlight how such systems shift education from episodic teaching to continuous learning, from reactive support to proactive engagement, and from course bounded knowledge to lifelong, interdisciplinary exploration. It will also address critical considerations, including ethical AI use, data governance, and maintaining learner agency in AI mediated environments.
Ultimately, this session invites educators and leaders to rethink the role of universities in an AI driven world, and to consider how technology can be harnessed to build inclusive, scalable, and future ready learning ecosystems.
Associate Professor Lee Wee Leong is the Vice President of Learning Services at Singapore University of Social Sciences, where he leads strategic initiatives in learning technologies, content development, and library services. He plays a pivotal role in advancing AI-enabled learning at SUSS, driving the integration of generative AI into teaching, learning design, and personalised learning experiences.
Prior to SUSS, he was an Associate Professor of Education at Singapore Management University and Director of the Master of IT in Business Analytics programme.
He also brings strong industry experience, having led research and development at Y3 Technologies and served as a research fellow at Singapore Institute of Manufacturing Technology.
He holds a Bachelor of Engineering from the University of Leeds, a Master of Engineering from Nanyang Technological University, and a PhD from Imperial College London.
Prof. Andrew Wai-Luen Kwok is currently Prof. at the Academy of Chinese, History, Religion and Philosophy in the Faculty of Arts and Social Sciences at Hong Kong Baptist University.
His research interests include the history of Christianity in China, Christian theology, and peace studies.
